Shopify · E-commerce · Wellness
Kroma Wellness
A full rebrand and Shopify redesign for a leading nutrition and wellness brand, focused on cleaner UX and a higher-converting checkout journey.
Project Overview
Kroma Wellness came to us with a Shopify store that felt cluttered and inconsistent. We led a full redesign — from visual identity implementation to component-by-component Liquid theme development — to create a cohesive, conversion-optimised storefront.
Key wins included a streamlined product page that reduced scroll depth before hitting the Add to Cart button, and a simplified cart drawer with smart upsells resulting in improved average order value.