Shopify · Wellness · Editorial
Tathya Wellness
A full brand buildout for a holistic wellness label — Shopify storefront, editorial landing pages, and a seasonal campaign microsite.
Project Overview
Tathya Wellness launched with us from day one. We built their entire digital presence — a custom Shopify theme that balanced earthy aesthetics with modern UX patterns, a series of educational editorial landing pages, and a Diwali campaign microsite that drove their first major revenue spike.
We also set up a blog-driven content strategy backed by Shopify's native blogging engine, with structured SEO markup and rich snippets for their product and article pages.